Using these facts and figures to your advantage can be vital to seeing your business grow online, however there are some common mistakes you will have to avoid as well when starting out. These include:

• Not understanding your target audience
• A Complicated checkout process
• Not doing enough market research
• Being on the wrong platform
• Not communicating with customers effectively
• Poor customer service

By tackling these common pitfalls head on as well as undertaking your own market research and combining it with the aforementioned statistics in the post relating to eCommerce shopping, you will be able to fully optimise your campaign in a way that makes you stand out from the crowd. Through building an approach built upon the relevant data, you will be able to streamline your eCommerce platform, drive more conversions and improve your ROI.